Coleen Rooney Primark launches second By Coleen collection
Coleen Rooney Primark shoppers can buy the second By Coleen autumn/winter collection from 28 July 2026. The range extends the March debut with burgundy, chestnut and navy staples, new kidswear for ages 7-15, and womenswear priced from £6 to £30 across 16 markets.
Key Takeaways
- Primark's second By Coleen edit launches in stores from 28 July 2026 across 16 markets.
- The AW26 palette leans on burgundy, chestnut and navy, with statement stripes on shirts and knitwear.
- Kidswear for ages 7-15 arrives in August, with Coleen's son Cass featuring in the campaign.
- Womenswear spans £6 to £30; Great Britain shoppers can use Click & Collect.
When does the Coleen Rooney Primark collection launch?
Primark and TV personality Coleen Rooney have confirmed the second By Coleen drop for 28 July 2026. According to Drapers, the line builds on the first collection that debuted in March.
Retail Times reports the AW26 range will be available in stores across 16 markets from that date. In Great Britain, shoppers can also order via Click & Collect. ITV This Morning notes in-store and Click & Collect from Tuesday 28 July, with kidswear following on 18 August.
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What is in the By Coleen AW26 range?
The collection targets everyday autumn dressing: layerable pieces meant to dress up or down. Primark's womenswear trading director Mary Lucas said the partnership continues after a strong response to the first launch, mixing essentials with seasonal standouts.
Colour stories centre on burgundy, chestnut and navy, plus striped shirts and knitwear. Fabrics called out include soft modals and crisp cottons. Soft tailoring and textured finishes aim for an elevated off-duty look.
New for this season is kidswear for ages 7-15, framed as a natural step from Rooney's family life. Her youngest son, Cass, appears in the campaign modelling kids pieces.
ITV's sneak peek highlights pieces such as a cropped check tech jacket (£26), oversized double-breasted blazer (£30), pleated wide-leg trousers (£20), striped and belted sweatshirts (£12), barrel joggers (£12), a faux leather wrap midi skirt (£16) and funnel jacket (£30), plus boots and slingbacks.
How much does the Coleen Rooney Primark drop cost?
Drapers puts womenswear from £6 for a modal and cotton short-sleeved T-shirt up to £30 for an imitation leather funnel jacket. Kidswear prices there run from £7 for T-shirts to £13 for a zip-up hoodie; Retail Times separately notes kidswear launching in August from £10.
Rooney said the first launch response was "incredible" and that the new edit keeps focusing on clothes that fit everyday life—stylish, comfortable and affordable for women and families.
The timing sits alongside Primark's wider push on value: Retail Times notes the retailer recently cut prices across hundreds of bestselling womenswear, menswear and kidswear styles while stressing quality and fit.