Chivas and Nike present new kits for Apertura 2026
Chivas and Nike have officially unveiled the club's new home and away kits, marking the first on-pitch look of their multi-year partnership and the start of the club's Futuro Sagrado era. Early access began in Mexico on July 16, with a global launch on July 22, and the men's team will debut the Nike kit on July 18.
Key Takeaways
- Chivas and Nike launched new home and away kits as the first on-pitch expression of their multi-year deal.
- The home shirt restores the iconic five red stripes and a polo collar; the away kit is white with a red-to-blue gradient on logos.
- Both kits use Nike Aero-FIT cooling technology, with graphics engineered into the fabric.
- Retail early access started in Mexico on July 16; the global drop is July 22; on-pitch debut is July 18 versus Toluca.
- Some Chivabonados were told jersey delivery is staggered and may begin in October.
What did Chivas and Nike just announce?
According to the official club statement, Nike and Club Deportivo Guadalajara unveiled new home and away uniforms that open a new chapter in the club's Futuro Sagrado. The release follows the announcement of their multi-year partnership and is framed as the first on-pitch expression of that alliance.
Mediotiempo notes the Rebaño moved to Nike after nine years with Puma. Forward Armando "La Hormiga" González fronted the launch, calling the jersey a tribute to club history and the future Chivas aims to build.
How do the new Chivas kits look and perform?
The home kit returns to a clean, classic look built around the five red stripes that have defined Chivas for generations. A standout detail is the return of the polo collar—blue, per Mediotiempo—tied to some of the club's most memorable eras.
The away kit is a modern counterpoint: an all-white base with a contemporary gradient blending the club's red and blue across the crest, Swoosh, sponsor marks, and player personalization. Nike and Chivas also introduced a custom goat-inspired wordmark with horn details and a bespoke name-and-number typeface drawn from Mexican graphic traditions.
Both kits are powered by Nike Aero-FIT, which uses specialized knitting and open-and-closed mesh zones to maximize airflow and help players stay cool. Graphics are engineered into the fabric rather than layered on top. Fans tracking athlete cooling and recovery tech can browse related coverage in our Longevity & Biohacking section.
When can fans buy the kits, and why are Chivabonados waiting?
Early access in Mexico began July 16 via Nike.com, the Nike App, Tienda Chivas online, Nike Madero, Nike Andares, and official Chivas stores. The collection launches globally on July 22 through Nike channels and select partners. Mediotiempo reports the player version costs 2,999 Mexican pesos.
Chivas will debut the Nike kit on July 18 in the men's first Liga MX match of the season, hosting Toluca in Matchday 1 of Apertura 2026. Separately, Rebaño Pasión reported that some season-ticket holders (Chivabonados) received club notices saying jersey delivery is staggered by size-selection date, with a second period scheduled from October—and that fans need not go to Estadio Akron to collect.
Women's star Alicia Cervantes said putting on the crest brings responsibility and pride, and that she is excited for supporters to make the new kit their own.