Chivas jersey unveiled: Nike kits start Futuro Sagrado
Chivas and Nike have unveiled a new home and away chivas jersey collection, the first on-pitch kits of their multi-year exclusive sports partnership. Early access began July 16 in Mexico, with a global launch on July 22 and an on-pitch debut July 18 in the club's first men's Mexican league match of the season.
Key Takeaways
- Nike is Chivas' exclusive sports sponsor and supplier under a multi-year deal covering men's, women's, academy, Esports and staff kits.
- The home chivas jersey returns five red stripes and a classic polo collar; the away kit uses a white base with a red-and-blue gradient.
- Both kits use Nike Aero-FIT cooling tech and debut on July 18 in Liga MX, with Mexico early access from July 16 and a worldwide release July 22.
- The partnership frames Chivas' "Futuro Sagrado" era and targets more than 40 million fans across Mexico, the U.S. and beyond.
The unveil is more than a fashion drop. It is the first commercial and visual proof of a Nike deal that outfits every major Chivas squad and locks in a new merchandising cycle for one of Mexico's most valuable football brands. For fans tracking club business stories in net worth and wealth coverage, the kits signal how identity, sponsorship and retail timing now move together.
What does the new Chivas jersey look like?
According to the official Chivas statement, the home kit keeps a clean, timeless look built around the club's iconic five red stripes. A returning polo collar nods to memorable chapters in club history.
The away kit is the modern counterpoint: a crisp white base with a contemporary gradient that blends the club's red and blue across the crest, Swoosh, sponsor marks and player personalization. Together, the set celebrates the red, white and blue tied to Chivas identity and Mexican football culture.
Nike and the club also added exclusive partnership graphics, including a custom wordmark inspired by the legendary goat identity with subtle horn details, plus a bespoke name-and-number typeface drawn from bold Mexican graphic traditions. Both kits are powered by Nike Aero-FIT, which uses specialized knitting and mesh zones to boost airflow without burying graphics under extra layers.
How big is the Nike and Chivas commercial partnership?
Nike is becoming the exclusive sports sponsor and supplier of Club Deportivo Guadalajara. The multi-year pact covers the women's and men's first teams, the youth academy, the Chivas Esports team and technical staff with match kits, training apparel and travel gear.
Club president and owner Amaury Vergara called the alliance an important step in the club's evolution, pairing Nike's global athlete focus with Chivas' identity. Nike Football VP/GM Camilo Andrade framed it as a long-term commitment to football in Latin America and to elevating the women's game. With a 120-year history and a fan base Nike and Chivas put at more than 40 million in Mexico, the United States and around the world, the chivas jersey launch is also a brand-scale retail moment.
When can fans buy the kits and when do they debut?
Mexico early access opened July 16 via Nike.com, the Nike App, Tienda Chivas online, Nike Madero, Nike Andares and official Chivas stores. The collection launches globally on July 22 through Nike channels and select retail partners.
On the pitch, Chivas will wear the Nike kits for the first time on July 18 in the club's opening men's Mexican league match of the season—the start of what the club calls its Futuro Sagrado chapter on and off the field. Players Armando González and Alicia Cervantes both stressed pride and responsibility in representing millions of supporters in the new strip.
Bottom line: the new chivas jersey is the public face of a multi-year Nike exclusive, timed for a Liga MX season opener and a tightly staged Mexico-to-global retail rollout.