Casa Leo PR launched by Raindance execs Martínez and Orozco
Raindance Film Festival executive director David Martínez and producer Jacky Orozco have launched Casa Leo PR, a London-based boutique festival agency Casa indie filmmakers can hire for bespoke publicity, festival strategy, and awards guidance across Europe and Latin America. The selective shop opens with five film clients plus Netflix.
The new outfit arrives as independent producers face crowded festival circuits and shrinking TV commissions. Martínez and Orozco framed Casa Leo PR as a bridge between Latin American talent and European programmers, press, and awards voters.
Key Takeaways
- David Martínez and Jacky Orozco, both Raindance veterans, launched London-based Casa Leo PR as a boutique festival agency.
- Services span end-to-end PR, strategic guidance, and in-house event production from festival submission through awards season.
- Initial campaigns include Netflix support for a London screening of Maite Alberdi's "A Child of My Own" and Venice help for Humberto Busto's "Tijuana Todavía."
- The agency is starting with just five film clients plus Netflix, reflecting a highly selective model.
- Martínez will also consult for HollyShorts' U.K. chapter while continuing awards work with London Flair PR.
What Is Casa Leo PR and Who Founded It?
Casa Leo PR is a boutique publicity and strategy agency founded by David Martínez, Raindance's executive director, and Jacky Orozco, the festival's producer. Both are Mexican, bilingual, and bi-cultural executives connecting European and Latin American film communities.
Martínez joined Raindance in 2012 on its Latin American programming team, later becoming festival producer before he was named executive director in 2021. Orozco previously worked at London's Embassy of Mexico and has served as Raindance festival producer since summer 2023.
According to Variety, the London-based agency offers "end-to-end and bespoke PR, strategic guidance and in-house productions" to a select roster navigating festivals and awards seasons.
Why Are Raindance Leaders Launching a Boutique Festival Agency Now?
Martínez told Variety that independent filmmakers are "struggling to connect the dots" between finishing a film and turning festival buzz into awards momentum. Many producers lack the time or expertise to manage submissions, press outreach, and awards campaigns.
The timing reflects broader industry strain. The European Audiovisual Observatory reported global film output averaged 7,707 titles in 2025, up slightly from pre-COVID levels, even as global box office fell 18% to €29.6 billion. Ampere Analysis notes first-run TV commissions remain 25% below peak TV levels.
"For independent filmmakers, it's very scary to even think about the costs for awards campaigns," Martínez said. Casa Leo PR aims to explain what filmmakers need to submit, which programs matter, and how to time press during festival windows.
Which Netflix and Festival Projects Is Casa Leo PR Already Handling?
Despite its small client list, Casa Leo PR is already attached to high-profile work. The agency recently supported Netflix on a special London screening of Maite Alberdi's upcoming Mexican documentary "A Child of My Own."
It is also providing on-the-ground support at the upcoming Venice Festival for Humberto Busto, the "Amores Perros" actor turned producer, on his Venice Biennale College title "Tijuana Todavía." Those launches show how the boutique festival agency Casa Leo PR sits at the intersection of streaming and prestige festivals in our Streaming & TV Alerts coverage.
How Will Casa Leo PR Support Independent Filmmakers?
Casa Leo PR's core clients are independent filmmakers worldwide, with special focus on Latin American directors seeking access to Europe's festival network. Beyond publicity, the agency handles concept, production, and on-site management for galas, premieres, and industry activations.
"At Casa Leo PR, we see every film as a unique story with its own path to an audience," Orozco said. "'Casa' means 'house' or 'home' in Spanish — we want to bring a homey welcome to Latin American filmmakers and independent voices in the U.K. and beyond."
Martínez added that the team will collaborate rather than compete, offering festival consultancy to HollyShorts' U.K. chapter while he continues as an awards consultant with London Flair PR. With just five clients plus Netflix at launch, Casa Leo PR is betting that intimacy, not scale, is what today's indie scene needs most.