Brabus will unveil its first yachts at Monaco Yacht Show
Brabus will unveil its first high-performance yachts at the Monaco Yacht Show after partnering with Italian builder AB Yachts. The German design house and AB Yachts will co-design the lineup, blending Brabus styling with AB's high-speed engineering. The debut is set for 23–26 September 2026 in Monaco.
Key Takeaways
- Brabus and AB Yachts are co-designing the brand's first high-performance yacht lineup.
- The first model is scheduled to debut at the Monaco Yacht Show from 23 to 26 September 2026.
- AB Yachts brings lightweight composites, waterjet propulsion, and speeds of up to 60 knots.
- A second world premiere is already planned for the 2027 Monaco Yacht Show.
- The move expands Brabus Marine beyond Axopar day boats and Sunreef catamarans.
Why does Brabus entering the yacht market matter?
For almost five decades, Brabus has applied its bold design language to powerful machines on land. Partnering with AB Yachts marks a deeper push into yachting and a new scale of vessel for owners who want yacht comfort with Brabus character.
The deal is more than a branding exercise. The yachts will be co-designed, pairing Brabus materials, finishes, and visual identity with AB Yachts' expertise in lightweight construction, waterjet propulsion, and high-speed cruising.
Readers following luxury real estate and dream homes will recognize the appeal: ultra-personalized, performance-led spaces that signal status as clearly as a trophy residence.
When and where will Brabus unveil its first yacht?
According to Robb Report, the first yacht from the collaboration will make its global debut at the Monaco Yacht Show, running 23 to 26 September 2026. Details of the inaugural model remain under wraps.
A second world premiere is already planned for the 2027 edition of the show, signaling a multi-year rollout rather than a one-off concept.
What will the Brabus and AB Yachts collaboration look like?
Founded in 1992 and now part of Next Yacht Group, AB Yachts is known for open yachts built around speed and handling. Its portfolio stretches from the AB 80 to the AB 130, with certain models capable of reaching speeds of up to 60 knots.
The builder uses aerospace-style techniques, including lightweight composite structures, carefully developed hull forms, and waterjet propulsion. That foundation fits Brabus, whose cars, motorcycles, and boats pair dramatic styling with serious power.
Brabus already works with Finnish boatbuilder Axopar on high-performance day boats and with Sunreef Yachts on luxury catamarans. CEO and owner Constantin Buschmann said AB Yachts has the energy to challenge what is possible and create something that instantly feels special.
Brabus calls its approach the "One-Second-Wow": a product should make its intentions clear at first glance. On a yacht, that can mean exterior profile and color palette as well as furniture, upholstery, and bespoke interior detailing. Giorgio Mattei, deputy chairman of Next Yacht Group, has described the partnership as "love at first sight," citing a shared focus on innovation, performance, and bold design.