The best tennis brands to shop ahead of the U.S. Open
The best tennis brands to shop ahead of the U.S. Open span performance labels like Nike, Adidas, New Balance, Wilson and Lululemon, plus fashion names such as Gucci, Louis Vuitton and Miu Miu. As play returns to Flushing this weekend, court and court-side style is as much a story as the matches themselves.
Key Takeaways
- Defending champions Carlos Alcaraz and Aryna Sabalenka headline a U.S. Open field that also includes Coco Gauff, Novak Djokovic, Jessica Pegula and Ben Shelton.
- Luxury houses have deepened tennis ties, with Sinner and Sabalenka linked to Gucci, Alcaraz to Louis Vuitton and Gauff to Miu Miu.
- Adidas, New Balance, Wilson and Lululemon are pushing heritage and New York-focused capsules for the hard-court swing.
- The ATP’s “Athlete Arrivals” fashion moment, styled with help from former GQ fashion director Mobolaji Dawodu, is amplifying court-side looks.
- Shoppers can browse performance polos, skirts, shoes and bags from Nike, Lacoste, Vuori, Tory Burch and more before the first serve.
Why do the best tennis brands matter at this U.S. Open?
Tennis has never been more in fashion, and Flushing will put on-court and court-side style on full display this weekend. According to Variety’s shopping guide, preppy tennis-white uniforms have given way to retro polos, micro shorts, ’90s color blocking and Y2K-inspired kits.
That shift matters for fans who want to look the part whether they are hitting balls or lining up for a Honey Deuce at Arthur Ashe. For more entertainment and event coverage, browse our Streaming & TV Alerts hub.
Which performance labels lead the best tennis brands right now?
Adidas has rolled out three heritage-driven collections for the U.S. hard-court season, including New York kits slated for Jessica Pegula and Alexander Zverev. New Balance has introduced a dedicated NYC capsule alongside fresh colorways of Gauff’s signature shoes.
Wilson’s “Always New York” collection channels classic American tennis through a downtown New York lens. Lululemon has been testing its first sweat-concealing ShowZero technology on Frances Tiafoe, with pieces such as a men’s ShowZero slim-fit polo and a Court Champ UV-protective tennis jacket among shoppable options.
Nike remains a core court brand, with picks including a NikeCourt Slam tennis T-shirt, Vapor 12 women’s hard-court shoes and NikeSKIMS satin shine gear. Lacoste’s Roland-Garros edition polo, Vuori’s Set Point dress, FP Movement shorts and Uniqlo ultra stretch active shorts round out accessible performance looks.
How are luxury and lifestyle brands joining the tennis boom?
Fashion houses have increased their relationship with the sport. Sinner and Sabalenka are signed with Gucci, Alcaraz with Louis Vuitton and Gauff with Miu Miu, ensuring luxury branding sits beside traditional kit makers.
Lifestyle and jewelry names are in the mix too. Tory Burch’s oversized nylon tennis jacket and Frame’s tennis tote bag speak to court-side dressing, while California-based Gorjana named 18-year-old standout Iva Jovic the newest face of Gorjana Sports Club and launched a tennis ball necklace charm.
Earlier this year, the ATP launched “Athlete Arrivals,” tennis’s version of the NBA tunnel walk, enlisting Mobolaji Dawodu to style stars including Taylor Fritz, Frances Tiafoe and Alexander Zverev. The push grew out of an ATP Styling Studio first tested ahead of last year’s U.S. Open.
What should shoppers grab before the first serve?
Variety highlights a mix of sale and full-price pieces across Nike, Lululemon, Wilson, New Balance, Lacoste, Vuori, GU socks and Gorjana’s Scout charm. Whether you need a racket bag, pleated skirt or signature Coco Delray sneakers, the best tennis brands now cover both match play and spectator style.
With Alcaraz, Sabalenka and a star-studded draw back in New York, shopping the season’s capsules is one of the easiest ways to catch the vibe before the tournament unfolds on court—and on every arrival walk.