Bangkok international content market bows with $65M deals
Thailand’s Bangkok International Content Market closed its inaugural edition this month with an estimated THB2.2 billion ($65.5 million) in deal value. The three-day marketplace drew more than 600 participants and over 1,200 buyer meetings, signaling Thailand’s push to become Asia’s content hub for film, TV, and streaming partnerships.
Key Takeaways
- BICM2026 generated an estimated THB2.2 billion ($65.5 million) in business value over three days.
- More than 600 companies and platforms joined, completing over 1,200 one-on-one meetings.
- Deals spanned licensing, adaptation rights, and international co-productions.
- CEA confirmed a second edition, aiming to establish Thailand as Asia’s content hub.
What happened at the Bangkok International Content Market?
The Bangkok International Content Market 2026, or BICM2026, wrapped earlier this month at the Queen Sirikit National Convention Center in Bangkok. Organized by the Creative Economy Agency (CEA) under the Thailand Content Market 2026 umbrella, it was Thailand’s first purpose-built international content marketplace.
Sessions covered film, television series, and production services. According to Variety, the flagship business-matching program drove more than 1,200 meetings between content owners and buyers.
Why does the $65 million debut matter for streaming and TV?
For streamers and TV buyers hunting Asian IP, the debut offers a new Southeast Asia deal desk. Licensing, adaptation-rights acquisitions, and co-production agreements emerged across three days of structured talks.
CEA also formalized ties with QCinema International Film Festival in the Philippines, JAFF Market in Indonesia, Taiwan Creative Content Fest, and the Danang Asian Film Festival in Vietnam—framed as access to more than 700 million ASEAN consumers. Follow more industry alerts on our Streaming & TV Alerts hub.
Which projects and partners stood out?
A pitching competition backed by White Light Studio, Kantana Sound Studio, Gear Head, and QCinema drew more than 55 production-ready projects. Taiwan’s feature “Honey Milk,” directed by Chien Yu Lin and produced by Man Yin Tseng, won the $10,000 Asian Project Pitching prize.
Two Thai projects each received $5,000 grants: Woottidanai Intarakaset’s feature “The Mining,” written by Chanikarn Opaspimoltum, and “The Kindness of Miss Ari,” produced by Pinyada Poommek and written by Chalermpong Udomsilp. Forums on regional formats, foreign production incentives, and government support for Thai filmmaking also drew strong turnout.
What comes next for BICM?
CEA executive director Chakrit Pichyangkul said the inaugural market showed a dedicated marketplace was “the missing piece” Thailand’s content ecosystem needed, and that real agreements prove Thai content’s commercial potential. CEA plans an annual edition so Thai creators can move beyond contract production toward owning high-value intellectual property.
Jungka Studio executive producer Nalina Chayasombat called BICM2026 a bridge to new collaborators and business models. With a second edition confirmed, buyers watching Southeast Asia’s streaming boom will have another annual stop on the regional market calendar.