Apple layoffs cut over 200 Siri and Vision Pro roles
Apple layoffs are cutting more than 200 jobs across Siri, Vision Pro immersive video and gaming teams as the company shifts toward AI and new devices, according to Bloomberg. About 100 roles were cut from Vision Pro and another 100 from Siri and software, with the cuts coming ahead of a CEO change.
Key Takeaways
- More than 200 Apple roles are being eliminated, split roughly evenly between Vision Pro and Siri or software teams.
- Apple is largely shutting down Vision Pro gaming work and shrinking its immersive video unit amid high production costs and limited headset use.
- The company says it is creating new roles tied to AI-powered Siri while supporting affected staff who can apply for other openings.
- Vision Pro and visionOS are not being killed, but near-term focus is shifting toward smart glasses that skip immersive video and advanced gaming.
According to Bloomberg, Apple is also reducing headcount in Intelligent Systems Experience, a software engineering group tied to some on-device AI features. The iPhone maker framed the moves as a realignment to evolve the business and deliver better user experiences.
In a statement, Apple said it will create new roles as part of the change, while acknowledging that a limited number of existing positions will be affected. The company said it is grateful for those employees' contributions and will support their transition, including internal applications.
Which Apple teams are losing jobs?
On the headset side, Apple is largely shutting down a Vision Pro team focused on gaming and reducing the unit that produces immersive video. Immersive clips have been a signature Vision Pro feature since the headset launched in February 2024, but filming an episode can cost several million dollars and requires large crews.
Those costs have strained the business given limited active users of the now-US$3,699 device. Apple is not ending immersive video entirely. It plans to make fewer videos in-house and push third parties to supply more 3D content. Gaming traction on the headset has also been limited.
On the assistant side, the Siri reshuffle is linked to an upcoming AI-infused Siri built on a new technical architecture. That shift requires different expertise, so Apple is eliminating some roles, reallocating resources, and adding new positions. Fast Company notes Apple rarely does mass layoffs, which is why the cuts drew outsized attention among August 2026 tech job cuts.
Why do the Apple layoffs matter now?
The timing lands ahead of a CEO change, Fortune reports, adding leadership stakes to an already rare staffing reset. For product watchers and investors tracking big-tech cost discipline, the cuts signal Apple is redirecting spend from underused Vision Pro content toward AI features and future hardware.
Employees were told Vision Pro and visionOS are not going away. In the near term, though, Apple is focused on smart glasses that would not support immersive video or advanced gaming titles. Bloomberg has also reported Apple is still considering a new Vision Pro model as early as the end of 2028.
What happens to Vision Pro and Siri next?
AppleInsider earlier flagged initial Vision Pro team cuts, and Bloomberg later detailed the broader more-than-200 total. For readers following market and product shifts in our Fintech & Crypto Alerts coverage, the story is less about abandonment and more about prioritization: fewer costly in-house immersive productions, a leaner gaming effort, and a Siri org rebuilt for AI.
Whether smart glasses and the refreshed Siri repay that trade-off will define the next chapter. For now, the verified picture is clear: targeted Apple layoffs, new AI-facing openings, and a Vision Pro roadmap that survives—but with a narrower content mandate.